Tricia has over 20 years of experience in strategic communications advisory, specializing in the banking, financial services, and payments sectors in the Middle East. She has led corporate reputation strategies for some of the region’s most systemic financial institutions, shaping their public and stakeholder engagement.

As the former head of BCW’s Financial Services practice in the Middle East, she played a pivotal role in advising key players in the industry, including Emirates NBD Group, Network International, VISA, and Shuaa Capital.

Tricia has extensive experience in transaction communications, including leading the IPO of Network International on the London Stock Exchange and advising on multiple private placements. Her expertise spans capital markets, financial regulation, and the rapidly evolving payments ecosystem, making her a trusted advisor to both regional and international financial institutions.